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Art & Architecture  /  New York

Hell, Yes!

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09:55  /  28.11.2007
James Goggin
Practise
I've been following the progress of the fantastic new New Museum of Contemporary Art building designed by Japanese architects SANAA on the Bowery in Manhattan with interest. It's the first art museum ever constructed from the ground up in downtown Manhattan. The beautiful anodised aluminium mesh exterior covering the building's six stacked rectangular boxes emphasises the ramshackle colour of its Lower East Side surroundings. It also provides a great surface for attaching artworks, fridge magnet-style, like the Ugo Rondinone rainbow sign “Hell, Yes!” (2001), originally shown at F A Projects in south London and reprised here to celebrate the Museum's opening. Ugo Rondinone: Hell, Yes! New Museum of Contemporary Art, New York

Ugo Rondinone: Hell, Yes! In situ at F A Projects, London

SANAA interview + project photography DesignBoom

SANAA project photography ArcSpace
Swiss artist Ugo Rondinone's “Hell, Yes!” rainbow sign, attached to the façade of New York's new New Museum of Contemporary Art building, November 2007 (Photo: <a href="http://www.flickr.com/photos/vvillovv/2069266803/">Willow Tyrer</a>)
Swiss artist Ugo Rondinone's “Hell, Yes!” rainbow sign, attached to the façade of New York's new New Museum of Contemporary Art building, November 2007 (Photo: Willow Tyrer)


Comments  /  88 Comments  /  Add Comment



That sign sort of grosses me out. Though, it's good to see that it is from 2001 and not this year. The nostalgia factor must be the gross out part. My childhood hair clips arranged into a hip/cynical saying that everyone can point at and say "hey cool.." Don't "hey cool" my hair clips. Is that why I am grossed out? Maybe it is also all the money involved, and jealousy of the money supplied to build giant stupid things that look like they are just whims.

Oh my god I wish I had money.

I am happy that you can attach things to the outside. The New Yorker review of the building had no mention of that at all. It makes the mesh thing seem nearly useful.

Posted by Nicole
21:59  /  28/11/2007


http://www.nytimes.com/interactive/2007/11/28/arts/20071129_NEWMUSEUM_GRAPHIC.html

Posted by John De Vries
14:22  /  30/11/2007


Isn't that point of art to produce things at a whim. most art is at a whim and most of the time has no practicality, WTF are you talking about any ways. Why would such things gross you out. I could see if perhaps you were a homophobe and associated rainbows with homosexuals, but aside from that it is just a sign that says "hell yes!". Get a grip!

Posted by Bigds4u
16:36  /  01/12/2007


It might be because I'm, like, totally a rainbow fruit ball. But, I dig this a lot.

Posted by John Glenn Hultman
08:23  /  03/12/2007


HELL YES!

This is awesome. Random, but awesome.


Cade

Posted by CadeRageous
14:16  /  03/12/2007


Having so much money that you can build ridiculous signs that say "hell yes!" in giant rainbow letters is completely and utterly awesome. Even better that someone with money would have the idea to do it. Utilitarianism and contempt of money are pretty socialist traits if you ask me. When was the last time utility produced great art?

Posted by dpotts
12:39  /  09/12/2007


"Having so much money that you can build ridiculous signs that say "hell yes!" in giant rainbow letters is completely and utterly awesome. " Not really, it'd be far more interesting if such a thing was constructed in clandestine and illegal ways..ala...http://images.google.com/images?hl=en&q=cost+revs&um=1&ie=UTF-8&sa=N&tab=wi

Posted by george
08:37  /  29/12/2007


I do find it a bit sad that they couldn't find something NEW to put on the outside of this New Museum of CONTEMPORARY Art. That's my biggest issue with it. Art can be silly, whimsical or even stupid, I suppose. But you'd think they could have actually put something contemporary up. Sad, not happy or new. (annoyed artist and native new yorker)

Posted by res_ident
22:18  /  05/01/2008


I visited this museum in its first week of opening, yes it looks good from the outside, and has some interesting design features inside, however the very first exhibition seriously let it down, a mish mash of collage and sculpture. Why does contemporary art often look like pieces of rubbish stuck together?

there was a good view from the study room however...

Posted by Charlotte
06:11  /  04/03/2008


SHABBA!

Posted by F82
10:02  /  07/05/2008


No no. it is still dumb. I wish I was a real socialist. With a big ole beard or something. And anyway, only non-classy gays and straight people like rainbows.

Bad news guys! Ugo is going to be showing at the museum I work at! SUCKS!

haha no. I like his other work. Hopefully it will not be a rainbow sign. Cause I hate that shit.

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